The North Face Flow
Brand Identity
Project Overview
A bold case study for JBL exploring the fusion of sound and self-expression through visual design. This project reimagines how a music brand can connect emotionally and aesthetically with younger, creative audiences through a vivid, immersive identity.
Project Overview
THE UNLEARN PLATFORM
Bounce Rate Decrease*
To craft a contemporary visual identity that brings out JBL’s energetic, youthful spirit — highlighting its emotional resonance through color, texture, and human connection.
Creative Direction
Color: Deep indigo and electric neons simulate the visual intensity of high-quality sound.
Texture: Particle overlays symbolize dynamic audio — bass drops, treble vibrations, and lyrical flow.
Portraiture: Focused on human emotion, representing music as a deeply personal and expressive experience.
Tools & Software
Adobe Photoshop
(compositing & retouching)
Adobe After Effects
(motion design prototype)
HubSpot
(Integrations, and Resources)
Figma
(UI mockups and layout tests)
Blender
(for texture simulations)
Showcasing high-performance design and automotive creativity. Explore Now!
Insights & Inspiration
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