Thread + Spoke
- Home
Thread + Spoke
Thread + Spoke is a cycling-inspired apparel brand creating distinctive T-shirts, hoodies, posters, and merchandise for riders and fans of the sport. Drawing inspiration from cycling culture, iconic races, teams, and the stories surrounding the sport, the brand combines graphic design and cycling fandom to create apparel that feels as at home off the bike as it does on it.
Client
Thread + Spoke
Industry
Outdoor Apparel
Project Type(s)
Apparel Design
T-Shirt Design for Thread + Spoke
Job to Be Done:
Mazziotti Design partnered with Thread + Spoke to develop a collection of original cycling T-shirt graphics inspired by the history, culture, personalities, and visual language of the sport. The designs balance clever concepts, vintage-inspired aesthetics, and bold graphic treatment to create apparel that feels authentic to cycling while appealing to fans both on and off the bike. The collection demonstrates how thoughtful illustration and typography can turn cycling stories and ideas into wearable pieces of design.
Project Design Assets
